# Pith

> Pith (pith.day) uses AI to draft daily Instagram stories and feed posts for small businesses, in the business's own voice and from the owner's own photos. The owner approves each post; one tap and Pith publishes it to their Instagram through Meta's official API. Nothing posts without the owner's go-ahead.

Pith learns a business's voice, products and look from its Instagram account and website. Every morning a fresh draft is waiting in the owner's inbox and in a daily email. The owner edits it, asks for another take, or approves it. Pith also connects to AI assistants (Claude, ChatGPT, Cursor and any MCP client) so an owner can review drafts, publish, or post their own photo and caption from a chat.

Built for owners of cafes, bakeries, nail salons, barbers, flower shops, restaurants, boutiques and other local businesses who would rather run the business than make content. The site is available in 10 languages (English, Hebrew, Spanish, Portuguese, Arabic, French, German, Italian, Turkish, Russian). AI drafts are written in English and Hebrew today.

## Pricing

- Free, permanent, no card: 1 Instagram account, 1 AI draft every morning, 5 published AI stories or posts a month, 2 of your own posts a day.
- Pro, $29 a month (₪109 in Israel), 17% off billed annually: 2 drafts every morning, 31 AI stories or posts a month (one a day), 10 of your own posts a day, 4 reels a month. Cancel any time.
- [Pricing](https://pith.day/pricing): plans, limits and the pricing FAQ

## Product

- [Home](https://pith.day/): what Pith does, in one page
- [How it works](https://pith.day/how-it-works): connect Instagram, Pith learns your voice, you approve each post
- [Use Pith from Claude, ChatGPT or any MCP assistant](https://pith.day/connect/mcp): the remote MCP server, its tools, and how to connect
- [Walkthrough video](https://pith.day/watch)
- [About](https://pith.day/about)
- [Pith by type of business](https://pith.day/for)
- [Instagram stories for bakeries](https://pith.day/for/bakery): what to post, day by day, and common questions
- [Instagram stories for cafés](https://pith.day/for/cafe): what to post, day by day, and common questions
- [Instagram stories for nail salons](https://pith.day/for/nail-salon): what to post, day by day, and common questions
- [Instagram stories for barbers](https://pith.day/for/barber): what to post, day by day, and common questions
- [Instagram stories for coffee shops](https://pith.day/for/coffee-shop): what to post, day by day, and common questions
- [Instagram stories for flower shops](https://pith.day/for/flower-shop): what to post, day by day, and common questions
- [Instagram stories for restaurants](https://pith.day/for/restaurant): what to post, day by day, and common questions
- [Instagram stories for boutiques](https://pith.day/for/boutique): what to post, day by day, and common questions

## Compared with other tools

- [Pith compared](https://pith.day/compare): how Pith differs from Instagram schedulers
- [Pith vs Later](https://pith.day/compare/later): Later plans and schedules the posts you make, with AI help on captions. Pith makes the post itself, from your own photos, and publishes it when you approve.
- [Pith vs Buffer](https://pith.day/compare/buffer): Buffer is a calm, inexpensive scheduler with a free plan, and its AI writes captions. Pith makes the whole post, picture included, and publishes it when you approve.
- [Pith vs Planoly](https://pith.day/compare/planoly): Planoly is a visual planner and scheduler for the content you create, with AI help on captions. Pith creates the content from your photos and publishes it when you approve.
- [Pith vs Storrito](https://pith.day/compare/storrito): Storrito schedules the Stories you design, stickers and all, and signs in with your Instagram password to post them. Pith designs the story for you and publishes it through Meta's official API when you approve.

## MCP server

- Endpoint: https://pith.day/api/mcp (streamable HTTP, OAuth 2.1)
- [Source and docs on GitHub](https://github.com/pith-day/pith-mcp)
- MCP registry name: io.github.pith-day/pith-mcp

## Help

- [Help center](https://pith.day/help)
- [Billing, plans, and cancellation](https://pith.day/help/billing-basics): How Pith bills, what your Billing page shows, how cancellation works, and when you can get a refund.
- [Connecting your Instagram account](https://pith.day/help/connect-instagram): How the Instagram connection works, what Pith can do with it, and how to disconnect at any time.
- [Getting started with Pith](https://pith.day/help/getting-started): From your Instagram handle to your first story drafts in a couple of minutes — no password, no card.
- [How daily drafts work](https://pith.day/help/daily-drafts): What lands in your Inbox each day, how Pith decides what to draft, and how to nudge it toward what you want more of.
- [Pith isn't publishing to Instagram — what to check](https://pith.day/help/instagram-not-publishing): The usual reasons a story doesn't reach Instagram, and how to fix each one in under a minute.
- [Pith לא מפרסם לאינסטגרם — מה לבדוק (Hebrew)](https://pith.day/help/instagram-not-publishing-he): הסיבות הנפוצות שסטורי לא מגיע לאינסטגרם, ואיך לפתור כל אחת מהן בפחות מדקה.
- [איך מתחילים עם Pith (Hebrew)](https://pith.day/help/getting-started-he): מה-handle של האינסטגרם עד טיוטות הסטורי הראשונות בדקה-שתיים — בלי סיסמה, בלי כרטיס אשראי.
- [Refining your brand voice](https://pith.day/help/refine-brand-voice): Your Brand DNA is the heart of Pith. Here's how to shape it so daily drafts sound like you, not like a generic small-business template.
- [Using Pith from your AI assistant](https://pith.day/help/ai-assistant): Connect Pith to Claude, Cursor, or any MCP-capable assistant and run your daily loop by chatting — setup, permissions, and how to disconnect.
- [להשתמש ב-Pith מתוך עוזר AI (Hebrew)](https://pith.day/help/ai-assistant-he): לחבר את Pith ל-Claude, ל-Cursor או לכל עוזר שתומך ב-MCP ולנהל את היום בשיחה — התקנה, הרשאות ואיך מנתקים.

## Blog

- [Blog](https://pith.day/blog)
- [RSS feed](https://pith.day/blog/rss.xml)
- [עברית ואנגלית בסטורי באינסטגרם: למה הטקסט יוצא הפוך ואיך מסדרים (Hebrew)](https://pith.day/blog/ivrit-ve-anglit-ba-story): כתבתם בסטורי באינסטגרם משפט בעברית עם מילה באנגלית, והטקסט יצא הפוך או מבולגן? למה זה קורה, ואיך מסדרים את זה בכמה צעדים פשוטים.
- [Instagram story ideas for florists: 12 to post this week](https://pith.day/blog/instagram-story-ideas-for-florists): Twelve Instagram story ideas for florists and flower shops, each with a sample line to copy, plus a simple week to rotate them through.
- [כיתוב לאינסטגרם לעסק: איך כותבים בעברית + 7 תבניות להעתקה (Hebrew)](https://pith.day/blog/kituv-le-instagram-le-esek): איך לכתוב כיתוב לאינסטגרם לעסק בעברית: כמו שמדברים ליד הדלפק, בפנייה אחת, עם מחירים ומילים באנגלית בלי שהשורה תשתבש. ועוד 7 תבניות להעתקה.
- [רעיונות לסטורי לעסק: שבוע שלם של סטוריז, מראשון עד שישי (Hebrew)](https://pith.day/blog/raayonot-le-story-le-esek): רעיונות לסטורי לעסק לכל יום בשבוע הישראלי, עם שורה לדוגמה להעתקה: לבית קפה, מאפייה, מספרה, ציפורניים וחנות פרחים.
- [אחד עשר דברים להגיד ל-Claude על האינסטגרם שלכם (Hebrew)](https://pith.day/blog/tell-claude-about-your-instagram-he): Pith מתחבר ל-Claude. מה בעלת מאפייה, סטודיו לציפורניים או בית קפה באמת אומרים לו בשבוע רגיל, ומה קורה אחר כך.
- [Eleven things to tell Claude about your Instagram](https://pith.day/blog/tell-claude-about-your-instagram): Pith connects to Claude. Here is what a bakery, a nail studio, or a café owner actually says to it during a normal week, and what happens next.
- [Hello from Pith](https://pith.day/blog/hello-pith): An introduction to Pith — the calm, low-friction way to keep your small business posting daily without burning out.
- [Pith vs Later for small bakeries: an honest comparison](https://pith.day/blog/pith-vs-later-bakeries): An honest comparison of Pith and Later for independent bakeries. Where each tool wins, where each falls short, and how to know which one fits how you actually work.
- [Pith לעומת Buffer ו-Later: מה ההבדל לעסק קטן? (Hebrew)](https://pith.day/blog/pith-vs-buffer-later): השוואה כנה בין Pith, Buffer ו-Later עבור בעלי עסקים קטנים. מתי כדאי כלי תזמון רגיל, ומתי צריך משהו שגם כותב את התוכן.
- [5 caption templates for nail studios that actually convert](https://pith.day/blog/caption-templates-nail-studios): Five caption frameworks for nail studios that turn pretty pictures into booked appointments. Real examples, no fluff, all copy-pasteable.
- [5 רעיונות לסטוריז יומי שלא ייקחו לכם יותר מ-30 שניות (Hebrew)](https://pith.day/blog/5-raayonot-le-storiz-yomi): חמישה פורמטים פשוטים לסטוריז שבעלי עסקים יכולים להוציא תוך 30 שניות — בלי עריכה, בלי תסריט, בלי תירוצים.
- [Daily Instagram for café owners — a 30-second routine](https://pith.day/blog/daily-instagram-for-cafe-owners): A realistic 30-second daily Instagram routine for independent café owners — no editing apps, no content calendars, just a habit that fits between the first espresso and opening the door.
- [מדריך לבעלי עסקים קטנים — איך לבנות נוכחות באינסטגרם בלי לשרוף שעות (Hebrew)](https://pith.day/blog/madrich-instagram-le-asakim-ktanim): מדריך מעשי לבעלי עסקים קטנים: איך לבנות נוכחות יציבה באינסטגרם בלי להפוך לעורך וידאו במשרה מלאה. שגרות, רעיונות וכלים.

## Other languages

- [Home (Hebrew)](https://pith.day/he)
- [Home (Spanish)](https://pith.day/es)
- [Home (Portuguese (Brazil))](https://pith.day/pt)
- [Home (Arabic)](https://pith.day/ar)
- [Home (French)](https://pith.day/fr)
- [Home (German)](https://pith.day/de)
- [Home (Italian)](https://pith.day/it)
- [Home (Turkish)](https://pith.day/tr)
- [Home (Russian)](https://pith.day/ru)
- [how-it-works (Hebrew)](https://pith.day/he/how-it-works)
- [how-it-works (Spanish)](https://pith.day/es/how-it-works)
- [how-it-works (Portuguese (Brazil))](https://pith.day/pt/how-it-works)
- [how-it-works (Arabic)](https://pith.day/ar/how-it-works)
- [how-it-works (French)](https://pith.day/fr/how-it-works)
- [how-it-works (German)](https://pith.day/de/how-it-works)
- [how-it-works (Italian)](https://pith.day/it/how-it-works)
- [how-it-works (Turkish)](https://pith.day/tr/how-it-works)
- [how-it-works (Russian)](https://pith.day/ru/how-it-works)
- [connect / mcp (Hebrew)](https://pith.day/he/connect/mcp)

## Legal

- [Privacy](https://pith.day/privacy)
- [Terms](https://pith.day/terms)
- [Refund policy](https://pith.day/refund)