Every day, Pith drafts the day's posts and puts them in your Inbox — already written, already designed, waiting for you. It also sends you one email with the whole day in it, so you can tap Approve & post right from your phone.
What you get each day
You choose the format under Flows → What should Pith draft?:
- Stories — words on the picture. Gone in 24 hours.
- Both — a story every day, plus a feed post on the days you pick.
- Feed posts — words in the caption. Stays on your grid.
If you never pick, you get stories. How many drafts a day depends on your flow.
How Pith decides what to draft
Pith works from:
- Your Brand DNA — your voice and look, learned from your Instagram (and your website, if you added it).
- Your flow — where the pictures come from: your Instagram photos, photos you add to Library, your products, or new scenes in your style.
- What you did with recent drafts — what you approved, what you rewrote, and what you rejected.
Pith never makes up a price. A price only appears when it comes from your store or you entered it yourself, and you can turn prices off with Show real prices in stories. If your business is in Israel, the tone adjusts on holidays, and on memorial days Pith drafts nothing.
Approving, editing, rejecting
On each draft in the Inbox:
- Approve — then tap Publish to Instagram, or use the clock to pick a time and Pith posts it then.
- Edit — change the words yourself.
- Edit with AI (Pro) — say what you want in your own words.
- Reject — the card shows Skipped, with Undo if you change your mind. Under it, Pith asks why: tap a reason (wrong photo, not how I talk, wrong facts, not today) or write your own, or say nothing. When your reason carries a preference, Pith remembers it in your brand right away and shows you what it kept, with Forget this if it got it wrong. Try again with this in mind redrafts that post with your reason in front of the writer.
Nothing posts without you: a draft goes live only when you publish it, approve it from the email, or give it a time.
"I want more X / less Y"
In Edit with AI, choose This one and the next ones and Pith remembers the change for future stories. You can see and forget what it learned on Brand. For bigger voice changes, see Refining your brand voice.