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Content & captions

How daily drafts work

What lands in your Inbox each morning, how Pith chooses the format, and how to nudge it toward what you want more of.

Updated

Every morning, Pith drops a fresh set of drafts into your Inbox — already written, already designed, ready to go.

What you get each day

A typical day includes:

  • One story (1080×1920) — usually the lowest-effort thing to ship daily.
  • One feed post (1080×1350) — when there's a moment worth a longer caption.
  • Occasionally a reel idea — short-form video script + cover frame.

You can change the mix from Settings → Schedule — for example, "stories only on weekdays, one feed post on Friday."

How Pith decides what to draft

Pith pulls from three places:

  1. Your brand voice profile — built from your past posts during onboarding.
  2. Real product or location signals — things you've added (offers, menu items, news).
  3. Calendar awareness — Israeli holidays, weekends, and seasonal moments are handled automatically if your business is in Israel.

It does not invent products, prices, or claims. If you haven't told Pith about a new pastry, it won't appear in a draft.

Approving, editing, skipping

In the Inbox, every draft has three actions:

  • Approve — publishes at the next scheduled slot.
  • Edit — open the editor, change caption or image, regenerate.
  • Skip — drop it. Pith won't reuse the same idea.

Approvals are sticky: a skip teaches Pith what not to draft tomorrow.

"I want more X / less Y"

The fastest way to shift the mix is in chat: "less product-focused, more behind-the-scenes," or "stop writing in third person." Pith updates the voice profile and the next morning's drafts reflect it.