How it works
Your Instagram, handled — start to finish.
Set it up once from your @handle. Pith learns your voice, drafts every day, and knows what to skip.
No card. One-tap sign-in to see your drafts.
From your @handle to your first drafts
Type your Instagram handle — no password, no card. One tap signs you in by email, then Pith reads your recent posts, photos, offers, and tone. You quickly drop any photos that aren't on-brand, and Pith draws your first three drafts. Usually under two minutes; a little longer the very first time.
Tune your voice by chatting, not filling forms
Pith builds a brand-voice profile from your posts — tone, phrasing, the words you'd never use. Refine it in plain language: “make it warmer,” “ban the word fresh.” Drop in a screenshot you love to match its feel, or tune straight from your latest draft. Works in Hebrew or English, and Pith flags it when your voice starts to drift.
A draft every morning — you decide what ships
Each morning Pith hands you a ready-to-post story in your voice. Approve, edit, or skip by email or WhatsApp; open it in Canva to tweak the art; or connect Meta and let Pith publish for you. Want feed posts or reels too? Drop photos into the calendar and pick what goes where — Pith writes each one in your voice.
What Pith won't do
It also knows when to stay quiet.
Holds posts on memorial days
On Israel's memorial days, Pith stays silent. No tone-deaf 20%-off story while the country pauses.
Never repeats itself
Pith checks new drafts against what it's already posted and skips near-duplicates, so your feed never feels like a loop.
Learns what lands
Pith watches which posts your audience responds to and leans into the beats that work.
See your first three drafts.
No card. One-tap sign-in to see your drafts.