How it works

Three steps. Ten seconds a day after that.

Pith is a small loop you barely notice — set up once, then run quietly in your inbox.

1

Hand us your @handle

Type your Instagram handle on the homepage. We pull your recent posts, your colors, your products, and the way your account already feels. No password, no credit card, no setup call.

2

We learn your voice

Pith generates a Brand DNA — your tone, your phrasing, your visual rules. You refine it by chat, not by filling out forms. If it sounds wrong, you say so, and it changes. Hebrew or English, your call.

3

Approve daily drafts from email

Every morning you get three story drafts, rendered for your brand. Approve, edit, or skip from inside the email. The ones you approve publish to Instagram on schedule. That's the whole loop.