Pith's drafts are only as good as the brand voice profile behind them. Onboarding gives you a decent starting point; the real wins come from a few minutes of refinement in the first week.
Where to find it
Settings → Brand voice. You'll see:
- A short paragraph describing how Pith thinks your business sounds
- Tone sliders (warm/dry, playful/serious, etc.)
- Phrases to use and phrases to avoid
- Visual rules (color palette, photo style)
You can edit any of these directly, but the fastest way is chat.
Refine in chat
The chat input on Brand voice accepts plain language:
- "Stop using exclamation points."
- "Sound like a friend texting, not like an ad."
- "Never call our customers 'guys'."
- "Stick to first-person plural — we, not I."
Each instruction updates the profile and shows you the diff. Hit "Apply" to keep it.
Voice vs. content
Two different things:
- Voice = how you sound (tone, phrasing, structure).
- Content = what you have to say (products, offers, news).
Voice lives in the profile and rarely changes. Content lives in the daily inputs — add new products, photos, or moments under Content → Library and they'll start showing up in drafts.
When to revisit
- After your first week of skips and edits — patterns will be clear.
- When you launch a new product line or change positioning.
- Before a campaign — tighten the voice for the season.
You can also revert: every change is logged, and you can roll back to any prior version of the profile from Settings → Brand voice → History.