Pith's drafts are only as good as the Brand DNA behind them. Onboarding gives you a decent starting point; the real wins come from a few minutes of refinement in the first week.
Where to find it
Open Brand in the menu (under Your business). It shows your Brand DNA as a live document:
- Identity — your brand name, a one-line description, and your languages
- Voice — first person singular or plural, casing, how much emoji, phrases to ban, and verbs you like
- Design — your text colors, typography, and shadow
- Beats — the recurring moments your stories are built around
You can change some of it right on the cards: tap a voice option, use + ban a phrase, or tap a chip to remove it. Alongside, How it reads tomorrow previews the DNA on one of your photos.
Refine in chat
The fastest way to change anything is the chat on the same page. Plain language works:
- "Use emojis sparingly. Max one per story."
- "Ban the word 'guys'."
- "Write as we, not I."
- "Add a weekly reel beat on Saturday at 11."
The change saves straight away, the fields it touched light up on the document, and the reply lists what changed. Not what you meant? Undo (⌘Z) and Redo step through your recent changes while you're on the page.
Teach it from a story
Sometimes it's easier to react to a real draft. Every story card in your inbox has Edit with AI (a Pro feature). Describe the change, then choose where it applies:
- Only this story — today's story changes. Nothing else.
- This one and the next ones — Pith remembers it and writes future stories the same way.
Pith never guesses which one you meant. What it remembers shows up on Brand under Design, as Learned from the editor or Direction for photos. Changed your mind? Tap Forget this in the editor, or ask the Brand chat to drop it.
Voice vs. content
- Voice = how you sound (tone, phrasing, structure). It lives in your Brand DNA and rarely changes.
- Content = what you have to say (products, photos, news). Add photos in Library with Add photos; the daily flows pull from there.
When to revisit
- After your first week of skips and edits — patterns will be clear.
- When you launch a new product line or change positioning.
- Before a campaign — tighten the voice for the season.