Pith

Instagram stories for boutiques

A boutique's Instagram is its shop window. Pith turns your own product photos into a story every morning, in your voice, and posts each one when you approve it.

Start free with your Instagram handle

What to post, day by day

Five stories that work for boutiques, whether you make them yourself or let Pith draft them from your photos.

  1. Idea 1

    New in

    The piece that arrived today, styled the way you would wear it.

  2. Idea 2

    Back in stock

    The thing people asked about. Tell them before it goes again.

  3. Idea 3

    Styled three ways

    One item, three outfits. It sells the item and the look.

  4. Idea 4

    Last sizes

    What is nearly gone, honestly. It moves stock without a sale.

  5. Idea 5

    From the shop floor

    The fitting room, the rail, the window. Make people want to come in.

How Pith does it

Connect your Instagram and Pith learns your voice from your own posts. Every morning a draft is waiting, made from your photos of your new arrivals, seasonal collections, curated edits. You edit it or approve it, and Pith publishes it to your Instagram. Nothing posts without your tap. See how it works.

Questions boutiques ask

Can Pith use my online store?

Yes. Connect your website and Pith imports your products from Shopify, Wix, WooCommerce or the site itself, then restages your product photos into stories.

Will it show prices?

Only prices from your own catalog or that you set yourself, and only while they are fresh.

Is there a free plan?

Yes. One Instagram account, a draft every morning and 5 published AI stories or posts a month, with no card. Pro is $29 a month for one a day.

Pith for boutiques near you

Not in one of these cities? Pith reads any Instagram account.