You can use Pith without ever connecting Instagram — it'll still draft daily content for you to copy and post manually. But the daily rhythm gets a lot easier once your account is connected: your voice profile stays fresh and every approved story is one tap from live.
What you need first
- Your Instagram account must be a Business or Creator account (not personal).
- It must be linked to a Facebook Page you manage.
Instagram requires this for any third-party publishing — not just Pith.
How to connect
- Go to Settings → Instagram inside Pith.
- Click Connect Meta account.
- Sign in to Facebook and approve the permissions.
- Pick the Instagram account you want Pith to post to.
You'll come back to Settings with a green "Connected" badge.
What Pith can and can't do
With Meta access, Pith can:
- Read your recent posts to keep the voice profile fresh
- Publish feed posts, stories, and reels you've approved — rolling out as Instagram finishes approving our publish access
Pith cannot:
- Read your DMs or comments
- Post anything you haven't either approved or set to auto-publish
- See followers' personal data
Token expired? Reconnect
Meta requires apps to refresh access every 60 days. If syncing stops and you see an "Instagram needs reconnecting" banner, head back to Settings → Instagram and click Reconnect. It takes about 20 seconds.
Disconnecting
You can revoke Pith's access at any time from Settings → Instagram → Disconnect, or from Facebook directly under Settings → Business Integrations. Drafts keep generating; they just lose the Instagram connection.