Pith turns your Instagram handle into a steady stream of on-brand content. Here's the shortest path from "I just signed up" to "I have drafts I can post today."
1. Drop your handle
On the homepage, type your @handle and hit go. We pull your recent posts, captions, and visual cues — nothing more.
You don't need to give us your Instagram password to start. We only ask for Meta access later, if you want Pith to publish for you.
2. Let Pith learn your voice
In the background, Pith builds a brand voice profile: tone, phrasing, the offers you talk about, the kinds of photos you tend to use. This takes a couple of minutes the first time.
When it finishes, you'll land on the onboarding screen with your first drafts already laid out in iPhone-style frames.
3. Refine in plain language
Don't like a phrase? A photo style? Tell Pith in chat — "less salesy," "use shorter sentences," "show the product, not us." It updates the voice profile and re-renders.
You can do this in English or Hebrew. The voice profile is per-account.
4. Approve or auto-publish
Each morning, Pith has drafts waiting in your Inbox. Three things you can do:
- Approve — Pith publishes at the time you scheduled.
- Edit — change the caption, swap the image, regenerate.
- Skip — nothing posts today.
If you've connected Meta, you can switch the account to auto-publish and skip the approval step entirely.